The FoundMissing Initiative.
The way shoes are being displayed across the web is incredibly fragmented.
We aim to build a new home for online footwear. It’s a curated marketplace, a collection of rich
editorials, and an open invitation to share, review, and discuss our passions — all under one roof.

Design

“Making sense” is prioritized into everything we do. Striving for better design, a better experience.

Community

We’re building FoundMissing with your voice in mind. It’s about you as much as it is about shoes.

Culture

Our eyes are set on the horizon of footwear culture and design. It’s a perspective in the making.

More About Foundmissing
Featured Stories
2014.08.21
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by Christina Cheng
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FoundMissing

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Stay in the loop

2014.08.21
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by Danica Samuel
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FoundMissing Mobile App

Launching on August 21st, the FoundMissing application will be a mobile tool allowing our members to have the opportunity to view our rich content on the go.
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Tristan Thompson

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Pavement

photoshoot
2014.08.21
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by Christina Cheng
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Women of Publish Brand: The Takeover

Publish Brand, considered "A casual, yet intelligently sophisticated menswear brand, and home of the original Jogger Pants," has recently welcomed the Women's Joggers series in two models: the "Hanna" and the "Lexie".
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2014.08.21
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by Shayan Jaffer
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Air Jordans: The Evolution of the Culture

<p>&ldquo;Tinker made them shine. Mike made them fly. You made them iconic.&rdquo; These three phrases can be found engraved into the insert of every Air Jordan 11 plastic packaging; which is arguably, the most popular sneaker model of the
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